Activision vs Rockstar

In a recent article i have read on  gamezone.com,  Activision sounds like its getting maybe a wee bit jealous from Rockstar's success on their new GTA title landing seven records on the Guinness world records, one of which is "best selling action-adventure video game in 24 hours". If i may just speak out here for a moment and say that this kind of smells like a publicity stunt to get more hype for their upcoming game since its pre-order has been on the decline in comparison with the previous call of duty titles ,but who knows i might be wrong and COD: ghosts can actually get the record back before a new GTA title arrives.

Full story here:http://www.gamezone.com/news/2013/10/18/activision-expects-to-take-back-world-records-from-grand-theft-auto-5-rockstar